New Zeel

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Manufacturing At Scale. Empowering Through Design. Trusted by Global Brands.

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Our Legacy

A Timeline Of Growth & Grit
Every milestone reflects our commitment to quality, scale and social progress – built not just by machines, but by the thousands who power them.
1995
1996
1997
1998-2000
2000
2001-2006
2007
2008-2010
2011-2012
2013
2014-2015
2016-2017
2018
2019
2020
2023
2024

Started with a single in-house setup in Ghatkopar, Mumbai. Zeel entered the market with its men’s rainwear line and produced over 25,000 units in its very first year.

Expanded product categories to include ladies’ and kids’ rainwear – laying the foundation for a family-first, full-category brand.

The Zeel brand was officially registered. We invested in our first tapping machine and built an independent stitching division to improve production control and scalability.

Marked consistent year-on-year production growth of 10–15%, driven by strong market demand and increased manufacturing efficiency.

Took our first step into brand-owned distribution with a retail outlet in Masjid, Mumbai.

Relocated manufacturing operations to Bhiwandi. Installed 100 machines (40 welding + 60 stitching) and fulfilled a milestone bulk order of 1 lakh rainwear units for the Maharashtra Police.

Scaled up our Bhiwandi facility substantially, increasing built-up area and production capacity to meet rising demand.

Vertically integrated key production functions. Brought seam-sealing and other value-added rainwear processes in-house to boost quality and operational efficiency.

Made history by hosting India’s first-ever rainwear fashion show. Strengthened channel relationships through large distributor engagement programs. Also launched Zeel Modern Trade for B2B expansion.

Set up a new manufacturing unit in Sagwara, Rajasthan – broadening our footprint into northern India.

Launched Zeel Retail and entered e-commerce. In the same year, we set up the largest free training center in Rajasthan – a landmark move toward upskilling tribal women and enabling livelihoods.

Established Zeel-operated warehouses across India to streamline distribution. Also diversified into healthcare with the launch of Zeel medical centers in regional zones.

Commissioned our own lamination unit and expanded our distribution to 500+ active partners across India.

Launched the Zeel Climate Clothing line, officially entering the winterwear and protective apparel space.

Responded to the COVID-19 pandemic by manufacturing PPE kits for hospitals and supporting India’s public health infrastructure.

Established two new manufacturing units in Bihar and Madhya Pradesh and grew from 40 machines to a workforce of over 5,000 – our biggest expansion year to date.

Launched DGT Films, our in-house fabric and lamination division. Strengthened digital presence across Amazon, Flipkart, Myntra, Ajio and other platforms. Grew further in modern trade, export, white-label and corporate partnerships.

Manufacturing Strength

Scale That Delivers. Systems That Assure.
With over 8 lakh sq. ft. of manufacturing floor space across 4 state-of-the-art units, New Zeel Seasonal Wear is built for industrial strength and agile execution. Our annual capacity crosses 20 million garments, delivered by an 8000+ strong skilled workforce, supported by:
  • 80+ synchronized stitching rows for efficient batch production
  • 30+ seam sealing & specialized machines
  • In-house advanced laboratory for material and product testing
  • Vertically integrated production across rainwear, winterwear, workwear, athleisure & fabrics
We combine traditional expertise with cutting-edge automation to meet the growing demand of general trade, retail giants, corporate orders, e-commerce and global exports – consistently and at scale.

Our Vision

To pioneer the global landscape of climate clothing and become the foremost authority in fashion wear that protects, performs and empowers.

Our Mission

To deliver exceptional rainwear, winterwear, workwear and uniforms/safety wear while fostering sustainable livelihoods for tribal women artisans through skill development and inclusive employment.

Certifications & Compliance

Global Standards. Local Responsibility.
Here, compliance isn’t a checkbox – it’s the baseline. Our operations are aligned with national and international standards for safety, quality and labor practices.

Leadership Team

Driven by Vision. Grounded in Purpose.
Our leadership brings decades of experience across apparel manufacturing, brand building and retail supply chains. With a future-focused mindset and deep operational knowledge, they’ve scaled Zeel from a family-run unit to one of India’s largest climate clothing enterprises.
Deen Bandhu Trivedi
Chairperson
Rohit Trivedi
Managing Director – Growth & Market Strategy
Chirag Trivedi
Managing Director – Operations & Manufacturing Excellence
Hetal Trivedi
Managing Director – Finance & Strategic Planning

Let’s Begin The Conversation. Let’s Build Something Extraordinary.

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