Industries & Verticals We Serve
Scalable Solutions Across Every Channel
We power a wide range of industries through a vertically integrated model. From retail-ready rainwear to custom institutional apparel and export-grade fabrics, we align every stitch to suit real-world needs – across volumes, geographies and functions.
Everyday Brands, Fast-Moving Channels
We cater to India’s large-format and fast-moving consumer market with a growing portfolio of lifestyle-ready products under our flagship and sub-brands – ZEEL, WATERFIGHTER by Zeel, Rainfighter and Raintop.
- Categories covered: Rainwear, Summerwear, Winterwear, Athleisure
- Presence across General Trade, Modern Trade, E-Commerce & Quick Commerce
- Built for the daily consumer - offering functionality, fashion-forward design and reliable performance at scale
Clients We Work With
Custom Apparel for Workforces on the Move
We partner with organizations and public entities to supply tailor-made apparel solutions designed for durability, mobility, and brand alignment.
- Offerings include functional workwear, rain jackets, freezer coats, and high-visibility vests
- Clients include airlines, security agencies, infrastructure services, and government bodies
- Custom pattern styling, bulk production capabilities, and logo-ready output
- Ideal for corporates, PSUs, frontline workforce solutions, and all kinds of seasonal needs
Clients We Work With
Compliant Manufacturing. International Delivery.
With a consistent export record across key international markets, New Zeel delivers compliant, ready-to-ship garments across seasonal & workwear categories.
- Focus segments: Rainwear, Winterwear, Industrial Workwear
- Exports to USA, UK, Japan, Germany, Australia, New Zealand & beyond
- Adherence to global safety, durability and fit standards
- Supported by in-house testing and scalable batch production systems
Clients We Work With
High-Performance Fabrics for Global Industries
- Laminated and coated fabrics: PVC, TPU, PET
- Applications: Rainwear, Home Furnishings, Medical Supplies, Automotive Interiors
- Built for weather resistance, durability and compliance
- Supported by R&D innovation and vertical integration
Clients We Work With
Our Capabilities
Products
Rainwear
Winterwear
Summerwear
Workwear
Athleisure
Fabrics
Design
Our in-house design studio, located at our Mumbai headquarters, is the creative brain behind every collection.
Global Sourcing & Market Research
Collection Creation & Lookbook Design
Fashion Forecasting & Range Planning
Customisation for Brand-First Offerings
Sustainability
Backward integration with PVC & eco-laminates
Exploring recyclable & alternative natural fibres
Lean production & sustainable washing
Community-first hiring practices
Compliance
Strict adherence to ethical and social manufacturing norms
Internal quality teams, lab-tested batches and industry-aligned protocols
Third-party audits for safety and labour law adherence
Facilities
State-of-the-Art Factories in Maharashtra, Rajasthan, Bihar and Madhya Pradesh
Combined floor space of 1 million+ sq. ft.
Equipped with 80+ stitching rows, 30+ seam-sealing machines and full finishing lines
In-house lamination and printing via DGT
Centralized warehousing and logistics network
Certifications
Exhibitions & Industry Participation
